The most successful teams, businesses and organizations do a great job of communicating in their respective languages their Vision Statement
(a statement stating what they want to accomplish), their Mission Statement(a statement stating how they plan to accomplish it), and their Value Statement(a statement of what they value and stand for). In these three statements the reader can gain a great deal of insight into that team/business and organization.
The most successful teams, businesses and organizations communicate effectively through many different forms:
1. Social Media such as Twitter, Facebook, Instagram etc.
2. Their company website
3. Their companies blog site
These opportunities to communicate allow for the growing of brand identity and the connection with the public.
The most successful teams, businesses and organizations will also use Signage within their respective work areas to visually communicate their messages to their people to create and reinforce “Believe In/Buy in”.
Another very effective way of communicating your message is to create a tagline/mantra/slogan. A tagline/mantra/slogan that is easy to remember, recite and repeat can eventually create brand recognition and brand awareness. Three great examples are: Cadillac – The Standard of World,
Nike – Just Do It, and BMW – The Ultimate Driving Machine.
More prevalent in the sports world is the use of Acronyms to articulate, communicate, share the message of their team. Acronyms are when you take a word and use the letters of the word to spell out your beliefs, your standards, your philosophy. Acronyms are also a great teaching tool. Here are a few acronyms that I really like:
W – Willingness to become Successful
O – Opportunity to become Successful
R – Responsibility to become Successful
K – Knowledge to become Successful
H – Habits to become Successful
A – Attitude to become Successful
R – Relentlessness to become Successful
D – Driven to become Successful
H – Help
O – Other
P – People
E – Excel
D – Determination to follow your Dream
R – Relentless pursuit of your Dream
E – Effort given to reach your Dream
A – Anticipation of reaching your Dream
M – Mental toughness to fight for your Dream.
Sharing your vision, your mission and your values has to be a priority to you. The success of your team, your business and/or your corporation depends on the many effective ways that you communicate.